PeraMax:
Send Love with PeraMax
OVERVIEW:
PeraMax provides money remittance services to hardworking Overseas Filipino Workers in Australia through a personal and authentic brand experience. They aim to help OFW's feel safe and secure in sending money to their loved ones in the Philippines.
WHAT I DID:
Brand Identity
Social Content Design
Social Content Design
Website Design
THE CHALLENGE
With its growing customers and success in the remittance industry, PeraMax needed an updated look to match its position in the market. The brand wanted to align values of diversity and authenticity in their modern remittance services across the overall brand experience.
THE SOLUTION
I aimed to craft a brand identity that was meaningful and aligned to the values of PeraMax and its brand promise. For the brand voice, PeraMax aims to capture the hearts of the OFW's in Australia. On the brand identity, PeraMax focus on simple shapes and abstract form to translate the easy remittance process yet secured transactions they provide. With those things in mind, I have updated also the Website design of PeraMax.
I created layouts for their stationary and brand prints like business card, IDs, document covers, and letterhead. Also, I have created templates for their social media contents like the daily rate exchange, holiday greetings, announcements, promos, and many more.
