HAIRFREE AUSTRALIA:
Experience HairFreedom
overview:
Hairfree is a professional laser hair removal clinic based in Australia. With more that 15 years of expertise in Intense Pulsed Light Treatments, they have helped thousands of people in Australia be HAIRFREE with unwanted body hairs, and CAREFREE to do things confidently.
What I Did:
⬤ Support and Add New Brand Identity Elements
⬤ Social Media Content Curation
⬤ Creative Direction
⬤ Social Media Content Curation
⬤ Creative Direction
HairFree Australia's audience and customers are mostly Millennials to Gen Z girls who are adventurous and always on the go. Based on that, a fun, adventurous and colorful imagery we're applied to content layouts, color pallete, typography and composition of the designs.
Elements like marble, water, skin tones, and moody imagery we're used in layouts. This is to help the audience get the sense of adventure and feelings of the brand. Also, the color pallete or scheme we're expanded from the shades of blue and browns. Typography and layouts as well is kind of aligned to different weather seasons in Australia like summer to autumn (warmer and vibrant tones) and winter to spring (with cooler and desaturated colors).
